CLEARPAY
Driving meaningful brand lift with quality PIQ inventory
Clearpay, one of the UK's leading buy-now-pay-later brands, worked with Goodstuff and Picnic to run a digital campaign around supporting back-to-school expenses. Find out how quality inventory, achieved through the PIQ data platform, helped to drive significantly stronger brand uplift than industry benchmarks.
- We tested how the Clearpay campaign performed on low-quality vs high-quality, curated with the PIQ Data platform
- The results were measured in partnership with brand uplift study partner, Cint.
- Whilst quality inventory had no impact on CTR and viewability results...it drove significantly better brand uplift for Clearpay.
- This flags important questions around which metrics the industry focuses on when optimising campaigns.