.png?width=600&height=200&name=Elida%20(1).png "Elida (1)")
ELIDA BEAUTY
Boosting page lands & consented sessions with PIQ
Elida Beauty had a clear goal: drive traffic to product landing pages and drive uplift in awareness and consideration. Instead of just focussing on clicks, Elida worked with Zenith and Picnic to test how quality inventory impacted the quality of clicks.
- Identical creatives were delivered across low-scoring PIQ inventory, and high-scoring PIQ inventory.
- Using Cint & Portal - 3rd party measurement partners, we were able to compare consented sessions and brand lift for both inventory types.
- Quality inventory drove better brand lift across the board!
- ....and significantly more consented sessions.