NAVIGATING DIGITAL DECAY
How 'enshittification' is affecting quality in programmatic, and what you can do about it.
Did you know? The no.1 barrier to programmatic according to Marketers is 'quality of media'. User friendly websites have devolved into ad-choked, algorithmically manipulated spaces designed to extract maximum revenue, for minimal user attention.
In this report, Picnic explains how this enshittification of digital experiences is exploiting and costing advertisers, and how inventory intelligence can prevent this.
- Learn about 'enshittification' and how that could be impacting your media campaigns.
- Gain insight into how inventory intelligence can help you to avoid the pitfalls of low quality media.
- Explore the types of page signals that can be measured in order to understand the quality of a site for effective ad delivery.
- Check out real world case studies, which prove the power of prioritising quality inventory for better outcomes.
.png?width=400&height=625&name=Untitled%20design%20(4).png "Untitled design (4)")